Here at the firm, we’ve been working on various interior and exterior signage and wall graphic projects. In most cases, that work has been part of an overall “refreshing” of our clients visual branding materials, and integrating all of their branding materials—print materials, online and their new or renovated spaces. For one particular client project we were tasked with matching a red wall in their office that was painted with a flat finish Heartthrob – SW 6866. The goal was to ensure that the wall color would match their other identity materials including business cards, letterhead and envelopes. The color was the key. We set out to match this existing color with a Pantone color and, well, it wasn’t that easy. Here are some steps and tips if you’re going to go the extra mile and try to match a Pantone color with a paint swatch:
- Right off the bat: The color match for the Pantone and the paint will vary whether you’re using an uncoated paper stock or a glossy finish
- The finish of the paint matters too—eggshell, satin, flat, etc.
- Just grabbing your Pantone and SW swatch book alone won’t work.
- Best option, and the solution that worked for us in this case, is to take your Pantone book, uncoated if the stock that is being specified for the print job will be uncoated, (in this case we were printing on 24# Writing Classic Linen) and put the Pantone book right up against the finished/painted wall and you should be able to find a “perfect” match.
- We went the extra mile and had draw downs made of each color that I thought was close to the wall color and, voila! In this case our closest and almost exact match was Pantone 1805 uncoated.