Branding Guidelines

Cleveland Indians Style Guide


Contempo helped the Cleveland Indians protect their brand integrity by developing a comprehensive style guide. The guide ensures that the Indians copyrighted visual elements are produced and applied consistently, regardless of where they appear. The guide includes exact specifications for logos, typography, colors, uniforms and photography. It covers placement and font, approved PMS color variations and even the preferred types of player and fan images. In addition to a print booklet, the Contempo team also produced the Indians Style Guide in digital form, on a password protected website.